In developing countries, most agricultural challenges can be addressed through innovation. However, the “capacity gap” is worse in the tropics, where poverty is pervasive. To combat this, people from every facet of the agricultural system in the tropics were brought together to create a system of knowledge and innovation.

The challenge was to create a complete visual brand that would feel at home in the tropics and the international policy community.

 
 
 
 
 
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